TOP 8 FREE ONLINE DIGITAL MARKETING COURSES
Many business owners, freelancers and entrepreneurs often struggle to effectively promote their brand and increase sales online. This can push them to outsource professional marketing consultants or advertising agencies, which will greatly increase their costs. It’s a cost that most business start-ups simply can’t afford.
To avoid this dilemma, it’s crucial that you build a solid foundation of working knowledge and applicable skills in the realm of digital marketing.
Not only will it be profitable and cost-efficient for your business in the long-run, you’ll be amplifying your digital marketing prowess and making yourself employable to large companies in a competitive job market.
The most successful entrepreneurs…Elon Musk, Steve Jobs, Walt Disney, Richard Branson…all had an educated oversight of their respective businesses. They could oversee their digital marketing campaigns, simply through their own independent spirit and proactivity.
If you want to become a successful entrepreneur or digital marketer, you’ll need to take a leap forward and understand how everything works first. And the best way to do this is to undertake one (or more) of these 8 FREE online digital marketing courses below!
- Google Online Marketing Challenge
Do you want to gain digital marketing skills and work for a real-life organisation or business, while being potentially rewarded with awesome prizes?
The Google Online Marketing Challenge is a fantastic opportunity for students to create digital marketing campaigns using Google AdWords. More than 120,000 students and professors from over 100 countries have participated in the past decade.
The online course is comprehensive guide for beginners, with introductory modules that cover the primary components of digital marketing – search engine optimisation, paid search advertising, mobile and email marketing, analytics, content creation and display advertising
Provided with a $250 Google AdWords advertising budget, the students (who work in teams of 3-6 members) develop an online advertising campaign for a business or non-profit organisation over a 3 -week period. The most successful campaigns will win prizes, including trips to Google offices!
- AdWords Academy Certification & Digital Garage
Again, Google offers many opportunities for aspiring entrepreneurs, small businesses and digital marketers to gain skills in relevant areas. AdWords Academy enables individuals to acquire fundamental training in paid-per-click advertising while providing advanced courses in related disciplines for anyone wishing to extend their knowledge.
You’ll have an excellent understanding behind the function and effectiveness of Google AdWords tools and user strategies – these are great marketing skills which you can apply to your own start-up business or big corporations.
Furthermore, Google’s Digital Garage offers free training covering numerous topics on SEO and ads, while guiding users on key e-commerce issues such as how to build an online store. There are 90 modules which encompass additional relevant digital skills such as engaging customers through social media, or how to use video and mobile marketing
Through Digital Garage, entrepreneurs or small business owners can establish goals and track their progress through these modules, which contain videos from digital marketing experts and quizzes. Certification is verified Google and the Interactive Advertising Bureau (IAB) – the peak trade association for online advertising in Australia.
- Inbound Marketing Certification– HubSpot Academy
HubSpot Academy’s Inbound Marketing Certification gives individuals the chance to undertake a comprehensive digital marketing course. With more than 3000 students participating on Udemy, and 5 hours spanning 38 lectures, the course offers the fundamentals of inbound marketing.
This includes SEO, content creation and blogging, conversion rate optimisation, lead nurturing, email marketing, landing pages, search and paid-per click advertising and more. It also provides an excellent oversight of how all these digital marketing components can be combined into a cohesive and effective inbound marketing strategy.
After students have completed the training course and the necessary certification exam, they will receive an official badge for their resume or LinkedIn profile, which will undoubtedly impress employers with the knowledge that the graduate has enhanced their digital marketing qualifications with HubSpot Academy.
- PPC University by WordStream
WordStream’s PPC University is a free online learning resource to improve individuals’ skills with paid-per-click (PPC) advertising and digital marketing in general.
It’s an exceptional alternative to AdWords Academy, containing plentiful contextual information and examples compiled into one 5-hour course of self-paced, dynamic learning.
WordStream has access to thousands of accounts containing billions of dollars invested into PPC advertising and has discovered that SMEs struggled to manage their accounts in a cost-effective way which would maximise results. As such, learning how to use and integrate PPC advertising properly is a must for any digital marketing newbie!
PPC University provides free high-quality courses which include three streams offering lessons for both beginners and advanced users: PPC 101, PPC 102 and Advanced PPC. There are also additional modules for social media advertising: Social Ads 101.
- ALISON – Diploma in Social Media Marketing
Consisting of more than 6 million registered users, ALISON is a large online community dedicated to providing valuable standards-based and certified courses.
ALISON’s free 15-20-hour training course Diploma in E-Business helps users enhance skills revolving around digital marketing, such as search engine optimisation, Google Analytics and AdWords, campaign tracking and integration, digital measurement and revenue metrics analysis.
Additionally, the course delves into the uses behind email marketing, affiliate marketing, Facebook marketing and gives comprehensive advice on how to use social media tools effectively such as Twitter, podcasting through Audacity and blogging.
Students and entrepreneurs will also benefit considerably through introductory lessons on eBooks, integrating autoresponders and increasing website traffic.
- GFC Learn Free – Social Media Courses
Since social media has been leveraged by small businesses and large companies alike due to its cost-efficiency, accessibility and user engagement, it has become increasingly vital for individuals to update their digital marketing skills in social media circles.
GFC Learn Free has amazing tutorials for any entrepreneurs, freelancers or small business owners to improve their social media marketing and content creation across online platforms and digital channels.
The GFC tutorials take around 10 minutes each, and the user can decide which modules to select, as well as how many they would like to go through. The tutorials are a great start for any beginners who are seeking basic knowledge of the advertising functions on various social media platforms such as Facebook, Twitter, Instagram, Pinterest and LinkedIn – all of which have very impressive user engagement and interaction numbers.
- DS106: Digital Storytelling and Social Media
DS106 is a digital storytelling course created by the University of Mary Washington. It revolutionises how story-telling can be taught in the digital age and provides useful information and advice in building your network through social media.
Based on a course taught at the university, the online version called Open DS106 is free for anyone who wishes to enhance their digital marketing capabilities. It contains course outlines which construct tasks for each unit, instructional videos, participant blogs, the DS106 handbook and an active online community.
The units for this course are invaluable for beginners to digital marketing and gives an insightful twist to the role of social media and online marketing tactics in generating engaging content in many different forms, whether this be visual, auditory or time-based (video). The units comprise of an introductory bootcamp, making movies, telling stories through photos and via the web, & advanced audio and radio show production.
- Canva’s Design Essentials Tutorial Course
A picture is worth a thousand words.
While professional content marketing (website articles and blogs, email marketing, podcasts, etc.) is very important for entrepreneurs and businesses, many often ignore the powerful aspects of visual design and aesthetics, which can substantially enhance the quality and appeal of the content being produced.
Canva is a graphic-design tool website which provides brilliant tutorials for custom image and graphic design. Users can immerse themselves into informative guides and nicely formatted templates for infographics, Facebook banners, cover photos, logo creation and more. These will complement high-quality content by breaking up large blocks of information and text.
Canva’s Design Essentials Tutorial course hosts a broad range of tutorials, most of which only take around 5 minutes each to complete. These tutorials include incredibly helpful guides such as Building a Brand Kit, The Art of Alignment, Design for Social Media, Introduction to Infographics and Creative Colour Palettes.